About the role
Compensation: $2,000 to $4,000 USD per month (approx P115,000 to P230,000 PHP per month).
Hustl is a fast-growing e-commerce brand running a lean, AI-native operation. Claude and other AI tools do a lot of the heavy lifting on production work, so our team is focused on strategy, judgment, and taste.
We are looking for a senior email strategist who has personally driven 7+ figures in email revenue at a serious DTC brand or agency. You will not hand-design every email or write every line of copy. Claude will. Your job is to be the brain: strategy, segmentation, flows, offer architecture, testing roadmap, and knowing what "good" looks like so you can direct the AI to produce it.
What you will own:
- Full lifecycle strategy (welcome, abandonment, post-purchase, win-back, VIP, replenishment)
- Campaign calendar and promotional strategy
- Segmentation architecture, list hygiene, deliverability, sender reputation
- A/B and multivariate test roadmap across subject lines, offers, creative, send timing
- Directing Claude to produce copy, design briefs, flow logic (you review, edit, raise the bar)
- Reporting, forecasting, attributing email's contribution to revenue
Must-haves:
- 2+ years in email marketing with a senior or lead role at a DTC brand or top-tier agency
- Demonstrable 7-figure (ideally 8-figure) email revenue track record
- Deep experience with an Email Service Provider (ESP). An ESP is the platform you use to send, automate, and track email campaigns. Examples: Klaviyo, Mailchimp, Attentive, Sendlane, Customer.io, HubSpot, ActiveCampaign. Klaviyo expertise strongly preferred
- Strong grasp of deliverability, DMARC, SPF, DKIM, warming, inbox placement
- Sharp design sensibility
- Analytical: cohort analysis, LTV, attribution
- Comfortable working with AI tools daily (Claude, ChatGPT, or similar)
Nice-to-haves: DTC physical product experience, seasonal category experience, SMS experience, basic HTML/Liquid, prompt library building.
What you'll own
- Own meaningful surface area of the business - you are measured on outcomes, not tasks.
- Ship weekly. Collaborate async. Over-communicate context.
- Partner closely with leadership across product, growth, and operations.
- Raise the bar on craft, velocity, and taste for everyone around you.
What we're looking for
- 4+ years of experience shipping products in a fast-moving environment.
- A written portfolio - examples of decisions you made and outcomes they drove.
- Comfort with async written communication and self-directed work.
- Drive to operate at a very high standard without being asked.
Nice to have
- Prior experience at a small ecommerce or consumer-product team.
- Experience building in public or running a side project.
- Comfort using AI tools (Cursor, Claude, Linear AI, etc.) as daily drivers.
How we hire
- A short written application - we read every one.
- An intro call with a member of the hiring team.
- A short trial task reflecting the actual work.
- A final conversation with leadership. Offer within 48 hours.