Performance Creative Strategist (UK)

Build creative for a $10M+ annual paid-social budget at a company growing 250% year over year and on track for $30M+ in revenue this year. Learn inside a large, AI-native creative team, work with in-house software and automation, and see the impact of your ideas quickly.

Level

Strategist

Region

Compensation

£40K – £55K GBP / year

Annual paid-social spend: $10M+
Year-over-year growth: 250%
Revenue on track this year: $30M+
In-house software and automations: AI-native

Before you apply

Core requirements

1+ year in performance creative or closely related DTC work

Evidence of strong concepts, briefs or campaign thinking

Working fluency in Meta metrics and creative diagnostics

Strong written English and clear creative briefs

About the role

About TwinklingTree

TwinklingTree is a flagship consumer ecommerce brand owned and operated by Hustl. Hustl provides the AI, software and operating infrastructure behind the brand.

TwinklingTree is growing 250% year over year, is on track for $30M+ in revenue and invests $10M+ annually in paid social.

Our 2026 priority is to build an AI-native ecommerce operation. We are developing our own software, automations and creative-production systems to help great ideas reach market faster.

About the Role

We are hiring a Performance Creative Strategist to develop the research, concepts and briefs behind our paid-social creative.

You will identify customer desires and audience opportunities, develop hooks and angles, and turn them into clear briefs for our editors and AI creative team.

You will also analyze performance data to understand what worked, why it worked and what we should test next.

Why Join:

Work with a $10M+ annual paid-social budget
Learn inside a high-output, AI-native creative team
See your concepts reach market quickly
Receive direct performance feedback on your work
Help improve the internal tools and workflows your team uses
Grow into broader strategic ownership as the company expands

What You Will Own:

Research customers, competitors, reviews and market trends
Identify new audiences, desires, objections and creative angles
Develop hooks, scripts, storyboards and production-ready briefs
Use AI tools to improve research, ideation and creative production
Review hook rate, hold rate, CTR, CPA and conversion performance
Give editors and AI creative specialists clear feedback
Build structured tests across messages, formats and audiences
Record learnings and use them to improve the next creative round

What Success Looks Like in Your First 90 Days:

You understand our customers, products and strongest creative patterns
Your briefs reach production without repeated clarification
You consistently deliver original concepts and structured iterations
You can explain what worked, what failed and what should happen next
Your work produces meaningful winners or valuable creative learnings

What You Bring:

At least 1 year of performance creative, direct-response copywriting or related DTC ecommerce experience
2 or more years of relevant experience is preferred
Strong research, concepting and brief-writing ability
An understanding of Meta creative metrics
The ability to turn performance data into practical creative decisions
Strong written English and clear communication
Confidence using AI tools without outsourcing your strategic judgment
Examples of previous campaigns, concepts or strategic work

Nice to Have: TikTok or YouTube advertising experience, experience working with UGC or AI creators, experience producing creative for US consumers, and familiarity with Motion, Foreplay, Atria or Triple Whale.

Who You Will Work With:

You will work closely with our senior creative strategists, media buyers, editors, AI creative specialists and internal software team.

Compensation: £40,000 to £55,000 GBP per year, paid in GBP. The final offer will depend on experience, strategic ability and previous results.

Location note: This role is full-time, fully remote and intended for candidates based in the United Kingdom.